Why 5 Marketing Vendors Is Worse Than None | Growth Keys™

Five vendors, five reports, nobody in charge — and 73% of leads never get contacted. Why vendor chaos costs 10%+ of revenue, and how one system fixes it.

SEO vs. PPC for Local Service Businesses: Honest Answer

SEO or Google Ads first? The honest answer depends on which lock your business is in. Real CPL benchmarks, map pack data, and the framework agencies skip.

What Should a Contractor Spend on Google Ads? (2026)

Real 2026 benchmarks: HVAC/plumbing leads average $104, LSA $39–$57 by trade. What $2,500/mo actually buys — and why follow-up speed beats budget every time.

Your Marketing Reports Are Lying: What to Track Instead

GA4 reported a traffic surge. 62.4% of it was bots — and most agencies would have taken the credit. What to track instead: engaged sessions, calls, booked jobs.

AI Overviews Cut Local Traffic — Calls Went Up Anyway

Google’s AI Overviews cut organic clicks 61% industry-wide. Our Fort Wayne client booked 367 confirmed calls anyway. Here’s what changed — and what to do.

AI Search Is Changing Fort Wayne SEO: 5 Months of Real Data

Five months of real Fort Wayne SEO data: calls, bot traffic, AI citations, and what changed as Google AI Overviews reshaped local search.